Custom SaaS · Nearshore team

    Your whole operation, in one place. Live in weeks, not months.

    A system built for your process — not the other way around — that we build, host and grow for a monthly fee. What lives today in spreadsheets, paper, photos and chat threads, in one place: simple for your crew, transparent for your managers.

    Senior team in Ecuador. Same time zone as North America, overlapping hours with Europe.

    30 minutes · No commitment · We talk about your process, not technology

    The problem

    Your operation works. As long as nobody forgets anything.

    When the process lives in chats, spreadsheets and paper, the information exists — but nobody can find it, verify it or act on it in time.

    Evidence buried in chat threads

    Photos, exceptions and approvals scattered across group chats. When a client disputes something, it is your word against theirs.

    Reports that take days

    Someone downloads photos, retypes data and assembles the report by hand. Hours of work that add no value — plus typos.

    No real-time visibility

    Nobody knows for certain who did what, when and where. Managers find out about problems once they are already expensive.

    From manual work
    to a traceable system
    From scattered data
    to one source of truth
    From late reports
    to information on time
    Why work with us

    A senior team next door, not an offshore ticket queue.

    We build from Ecuador for companies in North America and Europe: overlapping working hours, English-speaking team, and costs that make custom software viable for operations that never justified it before.

    1. Origin and packing
      Checklists and evidence
    2. Inspection
      Automated certificates
    3. Transport and escort
      Routes and geofences
    4. Port and customs
      Appointments and documents
    5. Destination
      End-to-end traceability
    • Exporters
    • Growers and packers
    • Inspection firms
    • Security and escort
    • Logistics operators
    • Specialized transport
    • Customs brokers
    • Shrimp · Banana · Cocoa

    Not in the export chain? It does not matter. The same capability applies to any critical operation: field service, maintenance, distribution, internal approvals. If the process lives in spreadsheets and chat, we can digitize it.

    What we build

    We do not sell a closed product. We solve your process.

    These are the areas we have gone deepest in. Your system may combine several — or be something not on this list at all.

    Inspections and field work

    Mobile forms with photos, GPS and signature. They work offline. The report writes itself when the job is done.

    Export and import operations

    Milestone tracking, documents and coordination across companies. Alerts when something slips. Every shipment visible end to end.

    Logistics, routes and escorts

    Route and delivery tracking with proof. Automatic notifications to your customers — no copy-paste, no dispatcher in the middle.

    Sales and field commercial ops

    Visits with real check-in, quotes, approvals and pipeline tracking. Performance dashboards per rep.

    Approvals and internal processes

    Approval flows, document generation, reminders and alerts. Less repetitive work, fewer things that slip.

    Dashboards and integrations

    Live management metrics and connections between systems that do not talk today: your ERP, third-party GPS, legacy spreadsheets.

    Real projects

    What changes when an operation leaves paper behind.

    Systems we built and run in production. No client names — their operations are theirs. The change is what matters.

    Inspection screen for container MSKU 482913-1: 18-point checklist signed, 12 photos with timestamp and GPS, PDF certificate sent to the client
    Inspection company

    Container inspection certificates in minutes

    Before: paper checklists, photos over chat and someone in the office assembling the certificate by hand. Days of waiting and errors in seals and codes.

    Now: the inspector captures everything on the phone; the PDF certificate generates itself, with photos, GPS and a full audit trail. The back office went from assembling reports to reviewing them.

    Live route monitoring: a truck inside its geofence, an unplanned stop flagged for review and an update sent automatically
    Logistics operator

    Container monitoring without copy-paste

    Before: dispatchers checking separate GPS platforms and retyping locations into chat groups, trip by trip.

    Now: the system reads the GPS, detects exceptions and notifies the client automatically — one consolidated update instead of twenty. Dispatchers supervise instead of transcribe.

    Delivery notices for today: 1,248 notices scheduled, zero manual calls, separate rules per region
    National distributor

    Automatic delivery notices at scale

    Before: one coordinator told every customer the status of their delivery — with different rules per region, day and time window. Impossible to sustain at scale.

    Now: the system processes the day’s trips and schedules every notice according to its rule. Zero manual calls, customers informed on time.

    How we work

    In phases. We start small, where it hurts most.

    You do not need a big project to start. We prioritize the slice of the process that creates the most value and put it to work fast.

    1. Understand

      Your process, first

      A conversation about how your company runs today: who does what, where time is lost and what each person needs to see.

    2. Design

      You see it before you commit

      We define the scope and, when it helps, build a prototype so you see the solution working before scaling it.

    3. Build

      In weeks, not months

      We build with modern tooling and AI assistance. The essentials ship first; the rest grows in phases.

    4. Support

      Support and continuous evolution

      The project does not end at launch. We provide support, maintenance and improvements through a monthly service.

    Why Apptimizar

    Neither off-the-shelf software nor an endless project.

    How this compares with off-the-shelf SaaS and a traditional custom build
    Off-the-shelf SaaSTraditional custom buildApptimizar
    Fits your process
    Live in weeks
    Predictable monthly price
    Someone keeps it running and improving
    No tens of thousands of dollars up front

    We understand the process first

    We do not start by coding. We start by understanding how your company works and where time is lost.

    We build fast

    Modern tooling and AI assistance cut traditional development timelines sharply. AI is the means; the result is an operation in order.

    We start with the essentials

    We do not build everything on day one. We prioritize what creates value and expand in phases, with less risk.

    We adapt to your operation

    We do not force your company into generic software. The system is designed around your real process.

    We stay after launch

    Support, maintenance and continuous evolution. Your system improves as your operation changes.

    Custom software that pencils out

    A senior team at Ecuadorian cost structure makes custom software viable for operations that never justified it before. Affordable does not mean improvised.

    Investment

    Two components, no surprises.

    A custom SaaS: software built for your process, billed as a service. Every operation is different, so we do not publish fixed rates. What is fixed is the structure: you know what you pay for and why, from the first conversation.

    1 · Setup

    A one-time implementation fee

    Covers design, build and launch of your first version. Defined in phases: start with a manageable scope and grow from there. Far below a traditional build, because we work on a proven base with AI assistance.

    2 · Monthly

    A monthly service that includes everything

    Hosting, database, support, maintenance and continuous evolution as your operation changes. It keeps the system running and improving without you thinking about servers or developers.

    On the first call we give you an honest order of magnitude for your case. Book a call

    FAQ

    What everyone asks before the first call.

    What is a custom SaaS?

    Software built around your process that we host, maintain and evolve for a monthly fee. It has the convenience of a SaaS — no servers or developers to manage — without its main limit: you never have to bend your operation to fit the software.

    What does a project cost?

    It depends on scope. That is why we work in phases: we define a first manageable scope together and give you a concrete setup fee and monthly price before starting. What there is not, is surprises.

    Does “weeks” apply to any project?

    It means the first useful version ships in weeks, because we prioritize the essentials. A full system with several modules takes longer — but you never wait months to see something working.

    Does it integrate with what we already use?

    Yes. We have integrated ERPs, third-party GPS platforms, port appointment systems and messaging APIs. If your data lives in spreadsheets, we can start there too.

    Who owns the system?

    Your data is yours, always, and you can export it whenever you want. The system runs on our infrastructure as part of the service; code ownership and exit terms are set in the contract, in writing, before we start.

    What if our process changes?

    That is what the evolution service is for: the system adjusts as your operation changes. And because we built it around your process, adapting it is part of the design, not a patch.

    Our crew is not tech-savvy. Will they use it?

    We design for the real user: inspectors, drivers, guards, coordinators. If your team can use a messaging app, they can use what we build. Training is included.

    Book a call

    Tell us which operation you want to digitize.

    30 minutes, no commitment. We talk about your process — not a technology pitch.

    • We reply within one business day
      By email or phone, whichever you prefer.
    • We map your process on a video call
      No prep needed. You talk, we ask.
    • If it makes sense, we propose a first scope
      With concrete cost and timeline. If it does not, we say so.

    Prefer to write? johan.dreher@apptimizar.com

    Book your call in 2 minutes
    No commitment. No spam. We only reach out to schedule.